Learn more about Marketing
Join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. Marketing students engage with a wealth of insight and experience that can challenge them and help realize their potential as a professional and as a person.
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activities, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
What Does a Marketing Analyst Do?
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Jindal School in Top 10 in US News 2020 Online Rankings
Both the Naveen Jindal School of Management’s online MBA program and its other online graduate programs ranked No. 6 in 2020 rankings recently released by U.S. News & World Report.
JSOM Students Bring Home Collegiate World Cup of Sales
Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.
‘Dynamic Duo’ Wins at International Collegiate Sales Competition
Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.
JSOM to Prepare for Sales and Lead Development Jobs
For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.
Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Go, Pro Sales Team! Winning at the Collegiate World Cup of Sales
Our very own UTD Sales team placed in multiple challenges and earned the new top honor, the Collegiate World Cup of Sales. The UT Dallas Sales Team is part of The Professional Sales Concentration, an academic specialization offered by JSOM.
Student Group Shows Top Hosting, Competing Skills at State Leadership Conference
All UT Dallas business contest competitors at the Phi Beta Lambda Texas State Leadership Conference qualified to compete at the National Leadership Conference in June. The UTD chapter also hosted the state leadership conference this year.
JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
Job Analysis for Digital Marketing – Mobile Marketing
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
What Does a Brand Manager Do?
Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.
Jindal School Researchers Win Best Paper for Human-AI Sales Model
A team of researchers, including two from the Naveen Jindal School of Management, has found a way to improve the hiring process for the sales profession by using artificial intelligence. Howard Dover Dr. Howard Dover and Dr. Khai Chiong, both from the Jindal School’s Marketing Area, and their co-authors won the Best Paper on AI […]
UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
UT Dallas Excels at DECA Conference—With Freshmen Leading the Way
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
Comets Shine at the Phi Beta Lambda National Leadership Conference
UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.
Reverse Career Fairs: All you need to know
We’ve all heard about regular career fairs, where you go to meet the recruiting coordinators from different companies, but have you heard of a reverse career fair? Instead of students wandering around waiting to talk to a recruiter, it’s switched.
Jindal Marketing Students Reap Success in Google Marketing Challenge
Coordinating their online marketing campaign with gardeners’ spring planting research sowed seeds of success for a Jindal School team that helped the National Gardening Association in the 2017 Google Online Marketing Challenge.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in Marketing
Master’s Degree Programs
Master the skills that empower you to understand customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing