Mastering Product Development and Market Strategy
The Graduate Certificate in Product Management provides students with a comprehensive understanding of the product development lifecycle, from ideation to market launch. It emphasizes both the strategic and tactical aspects of managing products, including market analysis, customer needs assessment and product strategy implementation.
The learning outcomes for the program include the following:
- Develop a strong foundation in product development methodologies and frameworks.
- Understand how to align product strategy with business goals and customer needs.
- Gain practical skills in managing the product lifecycle, from concept to delivery.
- Apply market research and data-driven insights to drive product decisions and innovation.
Courses
Required Courses (3)
- MIS 6393 Foundations of Digital Product Management
- MIS 6360 Agile Project Management
-
MIS 6396
User Experience Design
or MIS 6354 Practical User-centric Web Development
Elective Courses (Choose 1)
- MIS 6313 Managing IT in the Analytics Age
- MIS 6354 Practical User-centric Web Development
- MIS 6375 Technology and New Product Development
- MIS 6377 Corporate Innovation and Entrepreneurship
- MIS 6380 Data Visualization
- MIS 6388 The Corporate Entrepreneurial Experience
- MIS 6396 User Experience Design
Mandatory Course Requirements
- Students may choose to take either online or classroom based courses.
- Courses typically are offered in the evening to accommodate working professionals.
- Please note that you must have a 3.0 average in the required certificate courses in order be awarded the certificate.
Process – Application and Graduation

‘Applies to Academic Certificates on the following page: https://jindal.utdallas.edu/certificate-programs/academic.
For Executive Education Academic Certificates see https://execed.utdallas.edu/#academic for application requirements.
Application and Deadlines
Apply Now Intent to Graduate FormTerm | Priority Deadline* | Regular Deadline** |
---|---|---|
Fall Full-Term | January 15 | May 1 |
Spring Full-Term | May 15 | October 1 |
Summer Sessions | October 15 | March 1 |
* Priority Application and Documentation Deadline (Complete Admissions Application File Due)
** Regular Application and Documentation Deadline (Complete Admissions Application File Due)
Texas residents can expect to pay approximately $10,200 (assumes two courses per term) to complete the four classes (UT Dallas tuition and fees apply).
No additional Test scores are needed for non-degree applications.

Michelle Bellamy
Director, Master’s of Information Technology and Management Program
Contact Michelle Bellamy for additional questions.
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